Study on Anti-Unfair Competition in the Network Environment

随着互联网的迅猛发展，各类不正当竞争行为依托大数据、云计算等新兴技术，正在以隐蔽性强、手段形式多样、损害后果严重等特点不断涌现，严重扰乱了市场竞争秩序，同时也损害了经营者和消费者的合法权益。本研究旨在深入探究网络不正当竞争行为的特点和影响，并剖析我国在规制网络不正当竞争行为中存在的问题，为进一步规范相关立法、执法活动提供切实可行的对策建议，以期维护公平竞争的商业环境，促进数字经济的可持续发展。With the rapid development of the Internet, various types of unfair competition behaviors relying on big data, cloud computing and other emerging technologies are emerging continuously with the characteristics of strong concealment, various means and forms, and serious damaging consequences, which have seriously disturbed the order of market competition, and at the same time harmed the legitimate rights and interests of operators and consumers. This study aims to explore in depth the characteristics and impact of network unfair competition, and analyze the problems existing in China’s regulation of network unfair competition, and provide practical countermeasures and suggestions for further regulating the relevant legislation and law enforcement activities, with a view to maintaining a fair and competitive business environment and promoting the sustainable development of the digital economy.