Research on the Impact of Tencent’s ESG Performance on Corporate Performance

伴随着“双碳政策”的提出，企业的ESG表现逐渐受到社会各界的关注，游戏企业作为新兴行业，其ESG表现受到社会各界利益相关者的关注。本文以腾讯为例，运用了事件研究法和指标分析法深入研究了其ESG表现与企业绩效之间的关系，旨在为游戏行业ESG发展提供一个指路灯。With the introduction of the “dual carbon policy”, the ESG performance of enterprises has gradually attracted attention from various sectors of society. As an emerging industry, gaming companies have attracted the attention of stakeholders from all walks of life regarding their ESG performance. This article takes Tencent as an example and uses event study and indicator analysis methods to deeply study the relationship between its ESG performance and corporate performance, aiming to provide a guiding light for the ESG development of the gaming industry.