THE IMPACT OF DIGITAL TRANSFORMATION ON THE BUSINESS PROCESSES OF OIL PRODUCING ENTERPRISES

Digital transformation plays an important role in modernizing the oil industry, which has recently been facing challenges such as fl uctuating oil prices and the depletion of traditional resources. The purpose of the study is to study the impact of digital transformation on business processes and the business model of an oil producing enterprise. The relevance of the work is due to the low level of digital maturity of the industry. The research analyzed the scientifi c literature on the research topic, strategies and fi nancial statements of oil producing enterprises (Gazprom Neft, Lukoil, Rosneft, Tatneft), conducted interviews with employees and conducted a comparative analysis of practical cases of digital technology implementation. The results of the study demonstrate that under the infl uence of digital transformation, business processes are being modernized, which allows them to be optimized, increase effi ciency and reduce costs. In addition, the business model of an oil producing enterprise is changing. An integrated approach to digital transformation makes it possible to determine the integral effects for the entire value chain of an oil producing enterprise. It is confi rmed that digital transformation modernizes not only business processes, but also transforms the business model, which increases the competitiveness of the enterprise. The results obtained can be used to develop a digital transformation strategy