ENHANCING TOURISM SPECIALISTS' ENGLISH PROFICIENCY THROUGH DIGITAL TECHNOLOGIES: AN EXPERIMENTAL STUDY

This study investigates how digital technologies can improve English proficiency among tourism specialists. The research involved 120 students from a university's tourism program, divided into two groups: an experimental group that used mobile apps, online courses, and virtual simulations, and a control group that continued with traditional face-to-face instruction. Over the course of 10 weeks, the experimental group showed significant improvements in their TOEIC scores, speaking and writing skills, and overall engagement. In contrast, the control group saw only modest progress. The results suggest that incorporating digital tools like mobile apps, online learning platforms, and virtual simulations can not only boost language proficiency but also increase motivation and make learning more engaging for tourism students.