IMPROVING TOURISM STUDENTS' LISTENING COMPREHENSION USING AI POWERED TOOLS: AN ANALYSIS OF ESP LEARNING EFFECTIVENESS

Listening comprehension is crucial for tourism and hospitality students, as their profession requires effective communication with international visitors. This study investigates how AI-powered resources can help Turkistan City students majoring in tourism and hospitality enhance their listening abilities. Through interactive activities and tailored feedback, the study uses AI based tools including YouTube's AI-generated subtitles, Otter.ai, and ELSA Speak to promote learning. The effectiveness of AI-assisted learning was compared to that of conventional listening exercises using a quasi-experimental methodology. According to the results, pupils who used AI technologies showed a notable improvement in their listening comprehension, especially when it came to comprehending industry-specific language and accents. This study demonstrates how AI driven learning solutions can help future workers get ready for the international travel and tourism sector.