MONITORING AND IMPROVEMENT OF FINANCIAL PROCESSES IN THE TOURISM AND HOSPITALITY INDUSTRY

This article examines the impact of monitoring and optimizing financial and economic processes in the hospitality and tourism industry, with an emphasis on enhancing financial stability and profitability. The study is based on the analysis of large international companies such as Marriott International, TUI Group, and Booking Holdings, and their implementation of modern management systems such as IDeaS Revenue Solutions and analytical platforms. The article highlights the importance of innovative technologies, such as dynamic pricing, financial risk forecasting, and process automation, in improving financial performance. The results confirm that the successful integration of these methods into operational practices not only reduces risks but also improves operational efficiency in conditions of economic uncertainty. The article concludes that there is a need for further application of innovative solutions to enhance the competitiveness and resilience of companies in the tourism and hospitality sector.