THE ECONOMIC IMPACT OF THE HOTEL AND RESTAURANT BUSINESS ON THE DEVELOPMENT OF RURAL AREAS OF KAZAKHSTAN

The article examines the economic impact of the hotel and restaurant business on the development of rural areas of Kazakhstan, highlighting the role of these industries in stimulating the growth of the rural economy and improving the quality of life of the local population. In recent years, Kazakhstan has been actively developing agrotourism and ecotourism, which contributes to the expansion of hotel and restaurant services in rural areas. The main positive effects are considered: the creation of new jobs, increased income for local producers through the purchase of agricultural products, as well as the development of infrastructure, including roads and utilities. The article also analyzes government initiatives and programs aimed at supporting the hotel and restaurant sector, such as subsidies, tax incentives and incentives for private investment. Examples of successful projects are given, confirming the importance of the hotel and restaurant business as a driver of sustainable development of rural areas. The article emphasizes that further development of these industries can become an important factor in economic diversification and increasing the tourist attractiveness of Kazakhstan.