FOSTERING CREATIVITY IN TOURISM STUDENTS' FOREIGN LANGUAGE ACQUISITION: GAMIFICATION AS A TOOL FOR ENGAGEMENT

This study explores the impact of gamification on foreign language learning for tourism students. The study involved 42 second-year tourism students enrolled in a foreign language course. Data were collected using pre- and post-tests, surveys, interviews, and observations. Students participated in gamified lessons that included role-playing, simulations, quizzes, and group projects. To assess the effectiveness of gamification, tests were administered before and after the lessons, while surveys measured students' motivation, engagement, and perceptions of the experience. Data analysis was conducted using ANOVA, which showed statistically significant improvements in language skills, including vocabulary, grammar, and speaking fluency. The results indicated that gamification significantly increased students' motivation (85%), made learning more enjoyable (75%), and improved material retention (70%). Language proficiency improved by 15% compared to pre-test scores. These findings support the effectiveness of gamification in foreign language learning, especially within the context of tourism education.