Exploring E-Commerce Landscapes: Types, Computing Techniques, and Market Trends in Malaysia

The rapid evolution of e-commerce is reshaping global business landscapes, particularly within Malaysia’s digital economy. This study examines key aspects of e-commerce, including its classifications, computing techniques, and emerging trends, specifically focusing on the Malaysian market. Adopting a review-based approach, the study analyzes technological advancements such as cloud computing, augmented reality (AR), and mobile commerce (M-commerce), emphasizing their impact on business operations and consumer behavior. Additionally, it explores the role of e-commerce in enhancing business competitiveness, addressing cybersecurity threats, and identifying emerging opportunities in the local market. The findings suggest that e-commerce, driven by technological innovation, offers substantial growth potential for Malaysian businesses. This paper contributes to the existing literature by identifying research gaps and providing actionable insights for policymakers and companies aiming to leverage e-commerce trends. Furthermore, it presents recommendations for future research, particularly in exploring the intersection of artificial intelligence and e-commerce in Malaysia.