Positionality of Female Visual Artists in the Ghana

Positionality is crucial in determining career participation, representation, and access, especially in the creative industry. However, the creative industry is wrought with inequality and discrimination, which is heightened by the industry’s informality and precariousness. This paper contributes to discussions on gender discrimination in the creative sector by highlighting the unique context of Ghana. It discusses the intersectional positionality (that marginalizes) of female visual artists amidst the booming visual art industry. Drawing on the three tenets of positionality by Kezar and Lester, this paper analyzes the influence of the intersection of gender underrepresentation with a geo-political stereotype and unfavourable socio-cultural expectations in positioning female visual artists at a disadvantage in the industry. The study comprises qualitative research with female visual artists in Ghana, showing that the minority representation of females cast shadows on their professional identity and recognition. This underrepresentation also enables unbalanced power relations favoring male artists in industry entry, practice, and career growth. Contextually, female visual artists face double subordinate positioning, as females and as non-Western artists based in the Global South, when collaborating with Western artists. This racial subordination is further heightened by artists’ struggles to find a balance between the demands of their careers and socio-cultural expectations associated with their gender.

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Publication Details

Journal
Revista Brasileira de Sociologia - RBS
Published
2025-04-09
DOI
https://doi.org/10.20336/rbs.1006
Primary Topic
Cultural Industries and Urban Development
Type
article
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article

Positionality of Female Visual Artists in the Ghana

Adwoa Owusuaa Bobie
Revista Brasileira de Sociologia - RBS
Cultural Industries and Urban Development
article

Positionality of Female Visual Artists in the Ghana

Adwoa Owusuaa Bobie
article en

Abstract

Positionality is crucial in determining career participation, representation, and access, especially in the creative industry. However, the creative industry is wrought with inequality and discrimination, which is heightened by the industry’s informality and precariousness. This paper contributes to discussions on gender discrimination in the creative sector by highlighting the unique context of Ghana. It discusses the intersectional positionality (that marginalizes) of female visual artists amidst the booming visual art industry. Drawing on the three tenets of positionality by Kezar and Lester, this paper analyzes the influence of the intersection of gender underrepresentation with a geo-political stereotype and unfavourable socio-cultural expectations in positioning female visual artists at a disadvantage in the industry. The study comprises qualitative research with female visual artists in Ghana, showing that the minority representation of females cast shadows on their professional identity and recognition. This underrepresentation also enables unbalanced power relations favoring male artists in industry entry, practice, and career growth. Contextually, female visual artists face double subordinate positioning, as females and as non-Western artists based in the Global South, when collaborating with Western artists. This racial subordination is further heightened by artists’ struggles to find a balance between the demands of their careers and socio-cultural expectations associated with their gender.

Revista Brasileira de Sociologia - RBSVol. 13
Kwame Nkrumah University of Science and Technology (GH), Kwame Nkrumah University (ZM)
Openalex Percentile: Top 90%
Cultural Industries and Urban Development
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Positionality of Female Visual Artists in the Ghana — Adwoa Owusuaa Bobie · Revista Brasileira de Sociologia - RBS (2025) | TGRS Research Map | TGRS