Factors for increasing the efficiency of political communications in the Ukrainian socio-political space (expert survey results)

81 Introduction.Political communication is an integral part of political governance, regardless of the type of political system, but differs in the level of feedback and the smoothness of the consensus dialogue between government agencies and society, as well as the openness of the exchange of information between the political and social subsystems.Thus, in totalitarian and authoritarian societies, political communication occurs predominantly vertically -from the authorities to citizens and is one-sided in nature through the power monopoly on political discourse on the development of the country, the adoption of political and managerial decisions and channels for transmitting information.It should be added that the higher the information monopoly of the authorities, the more political communication turns into a propaganda tool (according to G. Lasswell, propaganda is presented as manipulation -the expression of thought or action, consciously directed by an individual or group with the aim of influencing the thought or action of another individual or group with a certain ultimate goal).L. Pai, studying the processes of political communication in traditional societies, notes that it is the information monopoly that determines the direction and nature of communication as strictly hierarchical, and the amount and content of infor-Factors for increasing the efficiency of political communications in the Ukrainian... || C. 81-87