ENHANCING LINGUOCOMMUNICATIVE CREATIVITY OF TOURISM STUDENTS THROUGH GAMIFICATION AND ART THERAPY IN FOREIGN LANGUAGE EDUCATION

Specialists working in the tourism sector are expected to possess both language proficiency and the capacity for innovative language usage in their work. Problem-solving in cross cultural communication and productive engagement with partners and clients are made possible by linguistic communicative inventiveness. This article examines two cutting-edge strategies that aid in the development of these abilities: gamification and art therapy. Professionals with both linguistic proficiency and the capacity for innovative language use are in high demand in the travel and tourism sector. This study looks at two cutting-edge methods for boosting linguocommunicative creativity in tourism students: gamification and art therapy. Three groups—a control group, a gamification group, and an art therapy group—were selected from an experimental study of tourism students. Language performance, motivation, and engagement were assessed using a variety of quantitative and qualitative techniques. The findings show that students' linguistic originality, engagement, and cross-cultural communication abilities are greatly enhanced by both gamification and art therapy. The study emphasizes how incorporating these methods into foreign language instruction could be advantageous, especially for students studying tourism.