Optimizing social media and work performance in work from anywhere: interplay of networking and knowledge sharing

Purpose The purpose of this study is to explore how social media use influences employees’ work performance during work from anywhere (WFA) setting. The paper also studies the mediating role of networking and knowledge sharing. Design/methodology/approach Using cross-sectional data from 269 respondents, this study examines the proposed hypothesis employing the PLS-SEM approach. Findings The research findings state a significant association between the use of social media and work performance. In addition, the findings show significant mediating effects of networking and knowledge sharing in the relationship between social media use and work performance. Practical implications The study provides various contextual and relevant inputs for managers to employ social media usage in WFA to facilitate job performance. The results imply that managers should encourage networking opportunities through social media and promote employee knowledge sharing. Originality/value The present study is one of the early works in the WFA scenario exploring the connection between social media and work performance. The study holds value in the context of the need to migrate from overpopulated, high urban places and work with geographical flexibility.