FORMATION OF PROFESSIONAL COMPETENCIES OF CIVIL SERVANTS IN THE CONTEXT OF DIGITALIZATION

The article analyzes the process of formation of professional competencies of civil servants necessary for the effective promotion of digital products and services implemented in the public administration system. The key factors determining the success of this activity are considered, as well as recommendations for improving educational programs and professional development practices. Attention is focused on the need to integrate knowledge in the field of information technology, communications and project management for the successful implementation of the strategy of digital transformation of the public sector.