PUBLIC ACCESS TO FINANCIAL SERVICES AS A COMPONENT OF FINANCIAL INCLUSION

The article identifies and systematizes the factors, current mechanisms and risks of expanding access to financial services in recent years. Substantiated the place, historical significance and features of digitalization and financial technologies aimed at improving and reducing the cost of financial services, as well as creating public access points to financial services. Revealed that the level of involvement of the population in financial relations is influenced by such factors as: income of the population and purchasing power, the level of poverty, the unemployment rate, the balance of consumption and savings expenditures, the distribution of income per person, the income ratio of the most affluent and the least affluent, the income concentration coefficient (Gini), the cost of living. Studied scientific and expert assessments of the impact of the introduction of financial technologies on both the activities of financial institutions and the involvement of the population in financial relations, as well as identified the risks associated with the development of financial technologies. Substantiated the importance of accessibility of the cost of financial services and overcoming barriers leading to the forced exclusivity of the population from financial relations. Substantiated the socio-economic effect of the relevance of financial services as a component of financial inclusion. Determined that the channels of financial services supply formation are developing in accordance with the type of financial system. Identified the prerequisites of a banking-type financial system that contribute to the development of financial inclusion of the population. Identified the main elements of financial inclusion. Considered the need to take into account the structure of income and expenses of the population, as well as the structure of demanded financial services when assessing the reserves for expanding financial inclusion of the population. Noted the need to take into account the structure of income and expenses of the population, and, consequently, the structure of demanded financial services when assessing the reserves for expanding financial inclusion of the population. Proved that the level of development of the financial services market provides for the harmonization of legislation, the creation of high-quality and affordable financial products and services, as well as high-quality scoring models.