Target model for the digital strategy transformation of Universities

This article focuses on developing a target model for the digital transformation strategy of universities amid global challenges driven by the Fourth Industrial Revolution and the rapid spread of digital technologies. As key players in regional and national economic development, universities must radically transform their structures, management, and educational approaches. Modern universities cannot rely solely on traditional educational activities but must adapt to the digital age by integrating advanced technologies such as Big Data, artificial intelligence, blockchain, and interactive educational platforms. This study aims to establish a model for a university digital strategy that enables effective integration of digital technologies across all operational aspects. It examines existing university digitalization approaches, highlighting key challenges and opportunities. The paper analyzes digital technology’s impact on education, university management, and research, proposing a novel approach to defining critical infrastructure that meets digital economy demands and ensures rapid adaptation to external changes. Additionally, the paper addresses access management to university resources, essential for digital-age functionality. The proposed digital strategy principles are designed to enhance competitiveness among global educational centers, emphasizing digital platform integration and the development of proprietary educational resources and platforms for collaboration with other institutions. The study concludes that a university’s success in the digital era depends on its capacity to respond swiftly to emerging challenges and leverage innovative technologies to optimize its operations.