Enhancing User Experience and Design in Agricultural Information Portals: A Study of Websites for Indian Farmers

Agriculture plays a significant role in India's economy, not only in terms of its GDP share but also in employment, rural development, and food security. As per the 2022–2023 economic survey, the gross value added (GVA) of agriculture in Indian economy is 18.3%. The economic survey also shows that there has been a decline of this percentage from 35% to 18% in the last 20 years. This is an alarming situation! India has got a very good agricultural land but due to lack of awareness in this field its contribution in GVA is decreasing. The present article took a small initiative to present a study of various agriculture information portals that are although designed to help farmers, but are they actually helpful? This question is taken over in this article as it discusses the various issues like, technological literacy of Indian Farmers, user friendly website design, accessibility in rural areas, language differences, and etc. Total ten (10) government agricultural websites are analyzed and we suggest some changes/improvements that these websites can implement for a better user experience to reach out to more farmers and deliver better information regarding agricultural issues.