Adoption of AI Chatbots: Revolutionizing E-Grocery Shopping in Delhi-NCR

With the advancement of Artificial Intelligence (AI), there has been a rise in AI-driven tools like chatbots that have human-like characteristics and provide resolutions to almost all the queries of the customers. However, no study has been conducted on the experience of Delhi NCR customers regarding the effectiveness of chatbots in e-grocery shopping. The hypotheses were tested by means of the Technology Acceptance Model (TAM) technique using Structural Equation Modeling (SEM). The results illustrated that chatbots enhance the general experience of users by providing a way that is fast, accurate, and comfortable. Tech-savvy customers highly value chatbots due to their ability to provide them with attractive offers, a variety of secure payment options, and real-time tracking capabilities. The study provides valuable insights to retailers, enabling them to further modify their chatbots and create a more personalized, user-friendly experience through the deployment of anthropomorphic AI in marketing practices.