AESTHETIC PREFERENCE FOR COVERS' DESIGN OF CHILDREN'S FAIRY TALES

The creative side of the design of children's fairy tales depends on employing the aesthetic dimensions that depend, in turn, on the concept of the aesthetic preference.This concept seeks the attraction of the recipient and stimulates his imagination to achieve communication and satisfaction.The aesthetic preference, which reflects the elements' beauty in a visual manner, is inspired by the imagination within the creativity process of these stories to achieve excitement.Simultaneously, it achieves a relationship to values that pushes the children to appeal and to learn in a way that solidifies traditions and habits and implants some values in their imagination.In chapter one, the methodical framework is discussed, and the problem of the research is displayed through the following question: what is the role of the aesthetic preference in designing the covers of children's fairy tales?The aim of the current study is to reveal the aesthetic preference of the covers' design of children's fairy tales through the object limits of studying the aesthetic preference of the design of children's fairy tales, and through the time limit by dealing with these covers available through the internet for the year (2021-2022).The place limit of the research, on the other hand, is the covers' design of the electronic children's fairy tales in Saudi Arabia.Chapter two discusses the theoretical framework of the research through two sections.Section one discusses the aesthetic preference and its creative relationship to graphic designs.Section two deals with the constructive elements of the covers of the children's fairy tales.The descriptive method and the method of content analysis of the research's sample are employed.The research reaches many results and conclusions, among them are the following: the effectiveness of the aesthetic preference through its aesthetic features that are related to the cognition of children in a way that suits their imagination and ability to comprehend the idea of the design by using cartoon pictures.The conclusions and recommendations appear as the last part of the research, besides the research's references.