Perspektif Antropolinguistik tentang Pancasudha: Praktik Budaya dalam Penentuan Waktu Bisnis di Tlogorejo

The Pancasudha tradition, a cultural practice preserved in Tlogorejo Village, Indonesia, remains notable for its integration with the business sector—a vital domain of human socioeconomic activity. This study aims to investigate the linguistic dimensions and sociocultural perspectives embedded within the Pancasudha tradition, focusing on its role in shaping communal beliefs and practices within the local business sphere. Employing a qualitative descriptive methodology, this research was conducted in Tlogorejo Village, with primary data derived from recorded interviews with key informants, including the village’s petungan shaman (ritual numerologist) and community members. Supplementary data included textual analysis of speech acts and ritual incantations associated with Pancasudha. Data were analyzed through an ethnographic lens, incorporating hermeneutic interpretation to decode symbolic meanings, while triangulation techniques ensured methodological rigor. Findings reveal that language functions as a pivotal conduit for transmitting and legitimizing Pancasudha’s spiritual and ethical frameworks, thereby reinforcing communal adherence to the tradition. Central to its preservation is the tradition’s emphasis on peace (rukun), a value that harmonizes individual aspirations with collective welfare, fostering social cohesion in business practices. This study underscores the significance of linguistic anthropology in elucidating how cultural traditions interface with economic activities, offering critical insights for policymakers and cultural custodians seeking to sustain indigenous practices. By foregrounding the interplay of language, belief, and communal values, the research contributes to broader discourses on cultural sustainability and the role of local wisdom in contemporary socioeconomic systems.