“Iamamother”: Devaluation of Motherhood in the Network Society

Digital transformations of the social system, observed by researchers in its various fields, make it relevant to study network phenomena that are related to the problems of modern Russian society. “Iamamother” is a vivid example of those; we view it as a symptom of devaluation of motherhood. The latter takes different forms, including virtual ones, and passes from different actors. For a more detailed analysis we identify the levels at which the importance of the very fact of giving birth and raising children is questioned and a specific woman in the role of a mother is downgraded; we also consider the relationship of this process with network mechanisms. Devaluation at the personal level is analyzed from the perspective of Jungian research: a number of scenarios for diminishing the maternal principle are presented. To identify the characteristic features of devaluation of motherhood at the interpersonal level, we examine the situation from the standpoint of social constructionist theory and of the concept of epistemic injustice. The emergence of “Iamamother” phenomenon is analyzed as a case of inverted hermeneutic injustice which requires identification, acting at present as a simulacrum having no valid grounds for conceptualization. As a result of the study of the network level that embraces judgmental statements of Internet users, in particular members of thematic virtual communities, we present the main types of content devoted to the issue of “Iamamother”. Several types of actors come out as a result of the qualitative content analysis of the commentary background from a relevant source. Summing up the outcomes of the study, we state a lack of tolerance in the discursive space of “Iamamother” phenomenon and put forward an alternative defi nition of the concept: this is an attributed deictic statement about oneself by a female individual who has a child / children, which determines her actions; it is an interpellated identity that differs from the traditional, normative image of motherhood in Russia. As an element of the dominant discourse this sign reinforces and spreads negative ideas of society about certain models of maternal behavior, which leads to devaluation of motherhood in general.