THE IMPACT OF MANAGEMENT COMPETITIVENESS ON THE EFFICIENCY OF COMPANIES IN THE GAMEDEV SECTOR

The article explores the impact of management competitiveness on the performance of companies in the video game development industry. Key factors influencing competitiveness include corporate culture, strategic planning, and innovative management practices. Case studies of Ubisoft and Activision Blizzard reveal how ineffective management, toxic work environments, and poor adaptability to market changes lead to financial losses, talent attrition, reputation damage, and delays in product delivery. These cases highlight the critical need for structural reforms and effective managerial strategies to ensure stability and growth. In contrast, the successes of CD Projekt Red and Epic Games showcase the benefits of integrating modern management practices. CD Projekt Red's The Witcher 3: Wild Hunt illustrates how Agile methodologies, strategic vision, and team collaboration result in critically acclaimed and commercially successful products. Similarly, Epic Games demonstrates how investments in technology, such as Unreal Engine, and active community engagement foster long-term competitiveness and financial stability. The study emphasizes the practical importance of improving corporate culture to enhance team productivity and retain talent. Flexible project management methodologies like Agile and Scrum are essential for adapting to market demands, while tools such as Jira or Trello, combined with data-driven decision-making, improve workflow coordination. Strategic planning, incorporating predictive analysis and risk assessment, allows companies to align goals with market trends and consumer expectations. The research concludes that innovative management practices, flexible methodologies, and strategic planning are vital for sustaining competitiveness and efficiency in GameDev. Recommendations include fostering inclusive corporate ethics, adopting transparent management systems, and actively collaborating with stakeholders, including players and investors. This framework provides a pathway to overcoming challenges and achieving long-term success in an industry shaped by rapid technological advancements and evolving market dynamics.