EDIBLE COFFEE CUPS: BUSINESS PLAN FOR THE DEVELOPMENT OF HEALTHY INNOVATION IN THE HORECA AND TOURISM SECTORS

The study examines strategic innovations in the food industry, focusing on edible coffee cups as an eco-friendly alternative to plastic. The analyzed startup of Ukraine aims to reduce plastic waste with durable, tasty, biodegradable cups. A market analysis highlights growing demand, key competitors, financial projections, and risk assessments. The production process ensures sustainability through automation and quality control. Target consumers include eco-conscious individuals and businesses. Marketing strategies focus on education, partnerships, and digital promotion. The study also explores the role of government regulations in promoting sustainable packaging. Financial planning indicates high profitability potential within three years. Competitor analysis reveals key differentiators in taste, pricing, and innovation. Concluded that "CUPFFEE" aligns with global sustainability trends, offering strong market potential for expansion.