INNOVATIVE DEVELOPMENT OF SMALL ENTERPRISES IN THE AGRICULTURAL SECTOR OF UKRAINE

The article is devoted to the study of innovative development of small enterprises in the agricultural sector of Ukraine in the context of modern macroeconomic transformations and challenges caused by military aggression. The relevance of the topic is due to the need to increase the competitiveness of the domestic agro-industrial complex, in particular its small forms of management, through the introduction of innovative technologies and business models in the context of limited resources and high turbulence of the external environment. The purpose of the study is to identify the potential of small agricultural enterprises in the context of innovative development of the industry, to determine the key factors of the internal and external environment that affect the intensity of innovation processes, and to formulate recommendations for improving the mechanisms for stimulating the innovation activity of small businesses in the agricultural sector. The methodological tools of the study are based on a systematic approach and include the integrated use of SWOT analysis to diagnose the internal characteristics of the innovation potential of small enterprises and PEST analysis to assess the impact of macro-environmental factors. In the course of the study, the methods of comparative analysis, synthesis, generalization and structural and functional modeling were applied. The results of the study demonstrate that small agricultural enterprises have significant innovation potential due to their high adaptability, organizational flexibility and ability to quickly implement innovative solutions with lower financial risks. The practical value of the study lies in the formation of a comprehensive vision of the mechanisms for intensifying innovation processes in small agricultural business, which can be used in the development of state support programs, territorial community development strategies and business plans of agricultural enterprises. The approaches to the integration of small enterprises into innovation ecosystems and diversification of sources of innovation financing proposed in the article are of direct practical importance for increasing the competitiveness of small businesses in the agricultural sector of Ukraine in the context of deepening European integration processes and post-war economic recovery.