AI VIDEO SERVICES IN TEACHING ENGLISH FOR SPECIFIC PURPOSES

Artificial Intelligence (AI) video services have emerged as a transformational tool in the teaching of English for Specific Purposes (ESP), providing individualized and interactive learning experiences.These cutting-edge technologies enable the creation of personalized video content that corresponds to learners' academic or professional areas, hence enhancing language acquisition in authentic scenarios.AI-powered systems that integrate speech recognition, natural language processing, and adaptive learning paths can help students effectively practice industryspecific terminology, communication skills, and vocabulary.Recent research underscores the transformative impact of AI video services on ESP education.Studies by Chen & Zhang (2022) and Godwin-Jones (2021) highlight AI's role in enhancing comprehension, engagement, and instructional automation.Similarly, Li & Cummins (2022) and Wang & Luo (2021) demonstrate how AI-based video tools improve pronunciation, fluency, and real-time content adaptation, while Kruk & Peterson ( 2023) explore gamification's motivational benefits in business English courses.However, despite these advantages, challenges such as data privacy, ethical concerns, and accessibility remain significant barriers to widespread implementation.