DEVELOPMENT OF KNOWLEDGE MANAGEMENT SYSTEM AS A STRATEGIC ADVANTAGE OF A MODERN ENTERPRISE

The purpose of this article is to study the role of knowledge management in the context of digital transformation of enterprises, as well as to identify the key aspects, tools and strategies necessary for the effective use of knowledge in business processes. The article considers modern digital technologies, such as big data analytics, artificial intelligence and machine learning, and their impact on knowledge sharing processes, corporate culture and competitiveness of organizations. The analysis of the impact of digital transformation on business models and enterprise management is carried out. Modern approaches to knowledge management in the context of digitalization are considered. Key factors for effective knowledge management are identified, including corporate culture, motivation system and modern technologies. Digitalization tools, such as cloud platforms, teamwork systems, artificial intelligence and big data analytics, and their impact on business performance are analyzed. It is concluded that knowledge management is an integral part of successful digital transformation of enterprises and contributes to their sustainable development and competitiveness.