The impact of brand-developing versus collaborative virtual influencer endorsement selection strategies on consumer engagement

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Publication Details

Journal
Advances in Psychological Science
Published
2025-01-01
DOI
https://doi.org/10.3724/sp.j.1042.2025.0965
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

The impact of brand-developing versus collaborative virtual influencer endorsement selection strategies on consumer engagement

Yong Yin, Zhiyue Wang, Diandian Xiang, Mengqi Ge
Advances in Psychological Science
Digital Marketing and Social Media
article

The impact of brand-developing versus collaborative virtual influencer endorsement selection strategies on consumer engagement

Yong Yin, Zhiyue Wang, Diandian Xiang, Mengqi Ge
article en

Abstract

No abstract available for this paper.
Advances in Psychological ScienceVol. 33(6)
Zhongnan University of Economics and Law (CN)
Openalex Percentile: Top 91%
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
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The impact of brand-developing versus collaborative virtual influencer endorsement selection strategies on consumer engagement — Yong Yin, Zhiyue Wang, et al. · Advances in Psychological Science (2025) | TGRS Research Map | TGRS