Simas Go Public Innovation in the Orderly Administration of Correspondence in the General Bureau of the Regional Secretariat of East Java Province

This study examines the SIMAS Go Publik innovation implemented in the General Bureau of the Regional Secretariat of East Java Province as an effort to improve administrative orderliness of correspondence, as well as the obstacles faced in its implementation. This innovation aims to increase transparency and accountability in administrative correspondence through online letter tracking features, which are designed according to the needs of the community and government agencies. This study uses the innovation attribute theory approach by Rogers, which shows that SIMAS Go Publik has relative advantages, suitability, and ease of observation, so that it can be accepted by the community. However, this study also identified several obstacles in implementation, such as resistance to change from employees, limited resources, and the need for more intensive training to ensure a good understanding of this new system. The results of the study indicate that although SIMAS Go Publik has succeeded in increasing administrative efficiency and strengthening relations between the government and the community, challenges in adapting to work culture and using new technologies still need to be overcome to achieve sustainable success.