Innovation of Online-Based Licensing Services through the SSW Alfa Application in Kalirungkut Village, Surabaya City

The innovation of online licensing services through the SSW Alfa application in Kalirungkut Village, Surabaya City was raised to overcome the problem of the complicated and time-consuming permit application process. This study aims to evaluate the effectiveness of SSW Alfa in improving the efficiency of public services. The approach used is qualitative with a case study method, involving interviews and observations of users and village officials. The results of the study show a significant increase in the number of permits issued from 484 in 2021 to 714 in 2024, reflecting public acceptance of this innovation. Rogers' innovation attribute theory, especially the trialability and complexity indicators, is the basis for this analysis. The public is given the opportunity to try the application, which increases their trust and understanding. However, inhibiting factors such as the digital divide and difficulty in understanding technology remain, which require more attention from the village to provide support and training. Thus, SSW Alfa not only offers easy access, but also answers the community's need for a faster and more efficient licensing process.