Optimizing the Role of Protocol in Supporting the Success of the Regional Head Agenda of East Java Province

This study raises the issue of the role of the Protocol Section of the Administrative Bureau of the Regional Secretariat of East Java Province in supporting the success of the Regional Head's agenda, as well as the factors that hinder the optimization of this role. The purpose of this study is to analyze the contribution of the Protocol Section in implementing the agenda and identify the obstacles faced. The approach used is a qualitative method, with data collection through in-depth interviews and direct observation of ongoing protocol activities. The results of the study indicate that the Protocol Section has a very vital role in organizing events, receiving guests, and managing effective communication, all of which contribute to the positive image of the local government and the success of official activities. However, there are two main factors that hinder the optimization of this role, namely the lack of adequate human resources and the high intensity of activities and sudden agendas that often occur. The lack of human resources has an impact on the ability of the protocol team to carry out their duties effectively, while the high intensity of activities can cause excessive pressure on staff, which has the potential to reduce the quality of service and coordination in each event.