Development of a model for the development of regional tourist potential through clusterization within the framework of a program and project approach (example of the Vladimir Region)

The article is devoted to the development of a model for the development of regional tourism potential through clustering within the framework of a program-project approach (using the example of the Vladimir region). The methodological basis of the work is an analysis of the main performance indicators of tourism firms and collective accommodation facilities from 2015 to 2022, as well as current scientific publications. The article provides an assessment of the general condition and dynamics of development of the tourism market in the Vladimir region. The assessment was carried out based on data on the number of tourists (citizens of the Russian Federation and foreign citizens) accommodated in collective accommodation facilities (including by purpose of travel), the number of Russian tourists sent by travel companies on tours and the number of foreign tourists accepted by travel firms. It has been established that regional measures to support the tourism industry are increasing annually, which has a positive effect on the expansion of tourism infrastructure and tourist flow in general. The currently underestimated municipalities of the Vladimir region and formats have been identified, and a pool of problems has been formed that hinder the development of the tourism potential of the Vladimir region. Modern approaches to solving a pool of problems are revealed. A model for the development of regional tourism potential through clustering within the framework of a program-project approach has been developed (using the example of the Vladimir region). This model makes it possible to take into account the spatial aspects of tourism development at the level of specific municipalities of the Vladimir region, at the same time, all projects combined into a common portfolio of projects will ensure the balanced development of all municipalities without focusing on the “leading” territories in terms of tourist attendance. The results of the work contribute to the development of new regional solutions within the framework of the development and implementation of regional tourism policy.