Implementation of the Program to Increase the Use of Domestic Products at the Department of Industry and Trade of East Java Province

This study raises issues related to the effectiveness of the Implementation of the Domestic Product Utilization Increase Program (P3DN) at the East Java Provincial Industry and Trade Office. The purpose of the study was to analyze the implementation of P3DN and the factors that support its success. The method used was a qualitative approach through interviews, observations and document analysis. The results of the study indicate that the implementation of P3DN focuses on increasing the use of local products and empowering domestic industries. This program is designed to reduce dependence on foreign products and increase the contribution of Micro, Small and Medium Enterprises (MSMEs) to the regional economy. In the Korten policy implementation model, P3DN includes programs that involve socialization and assistance to industry players, implementing organizations consisting of various Regional Apparatus Organizations (OPD), and target groups that include industry players and MSMEs.