The Paradox of Neo-Ruralism in Castilla y León, Spain: Urbanites in the Countryside and Rural Dwellers in the City

Sustainability is currently seen as the central unifying idea necessary to mobilize collective responsibility to address the set of serious problems and challenges facing humanity, appealing to cooperation and the defense of the general interest. This article analyzes the social sustainability of the rural environment, in order to enhance its value beyond the traditional agricultural activities of the territory. Methodologically, it is based on ethnographic fieldwork through participant observation and in-depth interviews, carried out in the rural environment of Castilla y León. This has allowed us to reflect on the strategies that we have tried to articulate, combine, and relate to achieve rural social sustainability. The conclusions show the need to give political content to the rural space and the elements that derive from it. Political, economic, and social problems cannot be solved only from the local level; they need to create alliances beyond the communities to deal with economic structures that seek continuous growth.