Analysis of the Implementation of Personal Selling Services through Mobile Administration Services at the Population and Civil Registration Office of Trenggalek Regency

The Population and Civil Registration Office (Disdukcapil) is tasked with serving the community in recording population events such as birth, death, marriage, divorce, and child recognition. Based on Trenggalek District Regulation No. 7 Year 2023, the government is responsible for ensuring this service runs well, including at the local level. The program is aimed at vulnerable groups such as people with disabilities, the elderly, pregnant women, people with limited mobility, and people in remote areas. The service covers the processing of documents such as electronic ID cards, birth certificates and death certificates. The aim is to overcome geographical constraints and improve the accessibility of population services. This research uses a descriptive qualitative approach through interviews, observations, and documentation to analyze the implementation of this program based on Ripley and Franklin's theory, which includes compliance, smooth success, and implementation satisfaction. The results show that the program has complied with regulations despite facing limited resources. The personal selling service is considered effective in simplifying the administrative process, but there are still coordination constraints. From a satisfaction perspective, the community, especially vulnerable groups, felt helped despite the need for infrastructure improvements.