Micro People: Journalism Writing Style in the Digital Era, as a Form of Media Metamorphosis in the Era of Disruption

Disruption has had a significant impact on print media. Disruption changes the behavior of print media consumers into digital consumers. Especially for digital natives who have the assumption that information is something that can be obtained for free. The shifting demographics of media readers demand an overhaul of the customer management model. Not only in the form of advertising services, but also the typical editorial style tailored to the character of millennials and gen z. Micro people is a new style of journalism in writing news. Micro people have significant differences with straight news writing in print media.