An Examination of Price Determination in the Pisuke Tradition of the Sasak Tribe in Mataram City

This study aims to analyze price determination in the Pisuke tradition of the Sasak tribe in Mataram City and its relationship with accounting, especially those related to education costs. The method used is a qualitative approach with ethnographic studies through interviews, observation, and documentation. The results showed that the amount of Pisuke is influenced by educational and economic factors, with the level of education of the bride being the main indicator in determining the value. The findings reveal that the concept of Pisuke resembles accounting practices in terms of calculating costs and asset values, and has implications for social recording. This research provides new insights into how cultural traditions can be analyzed through accounting and economic perspectives.