A QUANTITATIVE MODEL APPROACH FOR MEASURING STRATEGIC PERFORMANCE

Football clubs' strategic performance should be evaluated as an important topic in gaining a competitive edge compared to focusing on the financial aspects of a club's operations, as it has traditionally been done. Sports managers are increasingly turning to strategic technologies to obtain accurate and reliable information on their teams' performance. The article will use an empirical quantitative research strategy using economic and non-financial data. The club's strategic success can be evaluated using non-financial data and information, as opposed to the traditional review of financial data and information. Financial perspective metrics increased, but other perspectives—like growth, education, internal operations, and customer service for children and juniors—showed dismal results. A effective strategic performance evaluation instrument has been created to incorporate the effects of the four perspectives in both business and sporting sectors. Our research shows that because the Romanian sports industry is so large and includes the sale of media ownership and sponsorship deals, the technique of evaluating its performance has become more complex and requires more attention. Professional sports teams are constantly competing with one another to attract and keep customers. Everyone has an obligation to deliver services to the end user and manage the data flows that accompany those services. As a result, we discover that the sports industry is a reduced financial equation that includes stadiums as well as practice grounds, which represent the capital invested and the financial outcomes achieved, such as matches sold to customers and broadcast via television and radio.