Opening of New Study Programs: Review and Strategic Considerations

This literature review synthesizes the results of previous scientific publications on the theme of opening new study programs through google scholar searches and the Publish or Perish 7 application. Content analysis of 32 articles found that research on planning the opening of new study programs focused more on assessments to capture opportunities, the theme that was often researched was the assessment of the interest of prospective students followed by things related to the increase in the need for community services, SWOT analysis that emphasized opportunity analysis and some emphasized uniqueness analysis, almost all articles featured recommendations for the opening of new study programs, Other recommendations are the development of human resources and educational facilities, increasing partnerships, relevance of the curriculum to the industrial world, differentiation in research and innovation capabilities, opening scholarship programs, content marketing guides, and marketing digitalization.