Investor Behavior in Determining Investment Decisions

Examining how financial behavior more especially, overconfidence, loss aversion, illusion of control, and risk tolerance affects investment choices is the goal of this study. Data was gathered utilizing the purposive sampling method as part of a quantitative research methodology. A sample of 245 investors participated in the survey. To analyze the data, multiple linear regression was used. The results showed that risk tolerance, illusion of control, loss aversion, and overconfidence all have a big impact on investing choices. For investors and financial professionals, these findings offer insightful information that helps them comprehend financial behavior and make better investment decisions.