A Study on Payment Service Usage, Preferred Gateways and Customer Satisfaction on Digital Payments

This study explores the usage patterns of payment services, preferred payment gateways, and customer satisfaction levels in digital payment applications, based on data collected from 75 respondents. With the rapid adoption of digital payment methods in recent years, understanding consumer preferences and satisfaction is crucial for improving service offerings. The research examines the most commonly used payment services and identifies the gateways preferred by users for various transactions. Furthermore, it assesses the level of customer satisfaction in relation to factors such as ease of use, transaction speed, security, and customer support. The findings highlight key trends in digital payment behaviors and provide valuable insights for businesses and developers aiming to enhance user experience and service efficiency

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Publication Details

Journal
International Journal of Applied and Scientific Research
Published
2025-03-29
DOI
https://doi.org/10.59890/ijasr.v3i3.510
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
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article

A Study on Payment Service Usage, Preferred Gateways and Customer Satisfaction on Digital Payments

P. Malin Bruntha, S Subaithani
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International Journal of Applied and Scientific Research
Technology Adoption and User Behaviour
article

A Study on Payment Service Usage, Preferred Gateways and Customer Satisfaction on Digital Payments

P. Malin Bruntha, S Subaithani
article en

Abstract

This study explores the usage patterns of payment services, preferred payment gateways, and customer satisfaction levels in digital payment applications, based on data collected from 75 respondents. With the rapid adoption of digital payment methods in recent years, understanding consumer preferences and satisfaction is crucial for improving service offerings. The research examines the most commonly used payment services and identifies the gateways preferred by users for various transactions. Furthermore, it assesses the level of customer satisfaction in relation to factors such as ease of use, transaction speed, security, and customer support. The findings highlight key trends in digital payment behaviors and provide valuable insights for businesses and developers aiming to enhance user experience and service efficiency

International Journal of Applied and Scientific ResearchVol. 3(3)
Coimbatore Medical College and Hospital (IN)
Openalex Percentile: Top 92%
Technology Adoption and User Behaviour
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