The Strategic Role of Developers in Integrating Sustainability into Housing Projects in Bali, Indonesia

This study investigates the strategic role of real estate developers in integrating sustainability into housing development in Bali, a region facing rapid urbanization and environmental degradation. Employing a mixed-methods approach, the research combines quantitative surveys of 50 developers with in-depth interviews and field observations conducted between January and December 2024. The study explores developers' adoption of green building materials, renewable technologies, and ecological design principles while assessing the enabling or inhibiting effects of local policy frameworks. Findings indicate that only 18.4% of housing projects applied sustainable practices, with financial constraints, insufficient regulatory incentives, and low public awareness identified as significant barriers to adoption. This study contributes to the advancement of stakeholder and sustainable development theories by contextualizing the decision-making logic of developers in a tourism-driven, tropical urban setting. The study recommends regulatory reform, fiscal incentives, and multi-stakeholder collaboration to accelerate the transformation to sustainable housing in emerging economies.