The Impact Analysis of Emojis on Generation Z's Digital Communication Behavior

The aim of this research is to determine the impact of Emojis on Generation Z's digital communication behavior in Kupang City, East Nusa Tenggara, Indonesia. The method used in this research is a qualitative research method with data collection techniques namely interviews, observations and distribution of questionnaires to 54 respondents with an age range belonging to the Z generation group, namely 11-26 years. The research results show that the use of emojis in a conversation or a word in digital communication can significantly influence a person's perception. This influence can increase the level of effectiveness of digital communication. Although it is not easy to equate perceptions between two people, using emojis can help reduce the possibility of misunderstandings. Through this research, it is proven that the use of emojis can have an impact on generation Z's digital communication.