Readers Insight: Analyzing Newspaper Satisfaction with Special Reference to Working Women

Newspaper reading habits play a crucial role in shaping how individuals stay informed about local, national, and global events.The research examined newspaper reading habits among working women, analyzing the consumption of print newspaper. This study involved 250 respondents employed a survey methodology utilizing both primary and secondary data and analyzed using simple percentage and mean score. The findingof the study suggest that readers generally view newspapers as a valuable source of information, particularly for enhancing knowledge and staying updated on current affairs. The newspaper’s relevance across age groups, its contribution to knowledge, and the coverage of current affairs were highly appreciated

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Publication Details

Journal
International Journal of Applied and Advanced Multidisciplinary Research
Published
2025-03-30
DOI
https://doi.org/10.59890/ijaamr.v3i3.537
Primary Topic
Media, Gender, and Advertising
Type
article
Field-Weighted Citation Impact
0.00
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article

Readers Insight: Analyzing Newspaper Satisfaction with Special Reference to Working Women

Namrata A. Giri, B Pavithra
International Journal of Applied and Advanced Multidisciplinary Research
Media, Gender, and Advertising
article

Readers Insight: Analyzing Newspaper Satisfaction with Special Reference to Working Women

Namrata A. Giri, B Pavithra
article en

Abstract

Newspaper reading habits play a crucial role in shaping how individuals stay informed about local, national, and global events.The research examined newspaper reading habits among working women, analyzing the consumption of print newspaper. This study involved 250 respondents employed a survey methodology utilizing both primary and secondary data and analyzed using simple percentage and mean score. The findingof the study suggest that readers generally view newspapers as a valuable source of information, particularly for enhancing knowledge and staying updated on current affairs. The newspaper’s relevance across age groups, its contribution to knowledge, and the coverage of current affairs were highly appreciated

International Journal of Applied and Advanced Multidisciplinary ResearchVol. 3(3)
Nallamuthu Gounder Mahalingam College
Openalex Percentile: Top 91%
Media, Gender, and Advertising
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