Readers Insight: Analyzing Newspaper Satisfaction with Special Reference to Working Women
Newspaper reading habits play a crucial role in shaping how individuals stay informed about local, national, and global events.The research examined newspaper reading habits among working women, analyzing the consumption of print newspaper. This study involved 250 respondents employed a survey methodology utilizing both primary and secondary data and analyzed using simple percentage and mean score. The findingof the study suggest that readers generally view newspapers as a valuable source of information, particularly for enhancing knowledge and staying updated on current affairs. The newspaper’s relevance across age groups, its contribution to knowledge, and the coverage of current affairs were highly appreciated
Authors
- Namrata A. Giri (ORCID: https://orcid.org/0000-0002-2981-1152)
- B Pavithra
Institutions
- Nallamuthu Gounder Mahalingam College
Publication Details
- Journal
- International Journal of Applied and Advanced Multidisciplinary Research
- Published
- 2025-03-30
- DOI
- https://doi.org/10.59890/ijaamr.v3i3.537
- Primary Topic
- Media, Gender, and Advertising
- Type
- article
- Field-Weighted Citation Impact
- 0.00