Your CEO Affects How Outsiders Perceive Your Brand

Authors

Carlotta Benedetti (ORCID: https://orcid.org/0000-0003-4544-6308)
Andrea Fronzetti Colladon (ORCID: https://orcid.org/0000-0002-5348-9722)
Alfredo De Massis (ORCID: https://orcid.org/0000-0001-5552-6497)
Paola Rovelli (ORCID: https://orcid.org/0000-0002-1860-8693)
Kurt Matzler (ORCID: https://orcid.org/0000-0002-3132-4388)

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article

Carlotta Benedetti, Andrea Fronzetti Colladon, Alfredo De Massis, Paola Rovelli et al.

Apr 9, 2025

Consumer Behavior in Brand Consumption and Identification

article

Carlotta Benedetti, Andrea Fronzetti Colladon, Alfredo De Massis, Paola Rovelli, Kurt Matzler

April 9, 2025article en

No abstract available for this paper.

Openalex Percentile: Top 92%

Consumer Behavior in Brand Consumption and Identification

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Your CEO Affects How Outsiders Perceive Your Brand — Carlotta Benedetti, Andrea Fronzetti Colladon, et al. · (2025) | TGRS Research Map | TGRS