MAIN DIRECTIONS OF INCREASING THE DIGITAL MATURITY LEVEL OF ENTERPRISES IN THE AGRO-INDUSTRIAL COMPLEX

Modern agro-industrial enterprises are actively implementing digital technologies into their operations. However, they differ in size, scope of activity, available resources, and digital skills of employees, so each of these enterprises is differently prepared for digital transformations. The sixth technological order involves the introduction of artificial intelligence technologies, the Internet of things and biotechnologies. However, agricultural specifics create certain limitations when implementing these technologies. These include weak IT infrastructure, lack of specialized devices, shortage of qualified personnel, and insufficient state support. The digital maturity of agricultural enterprises also depends on their innovation activity. According to the authors’ research, by 2023, the share of organizations implementing technological, organizational, and marketing innovations in the livestock industry was 8.8% of the total number of organizations implementing such innovations, followed by mixed agriculture at 7.2%, and crop production with 5.4%. The scientific novelty of the work lies in the development and application of an indicative DMPSTC-analysis model covering six key elements: data usage, process management, product management, application of end-to-end technologies, digital competencies of employees, and organizational culture. The results showed that the highest level of digital maturity is demonstrated by enterprises engaged in agricultural machinery production – 4.87 points, while agricultural enterprises specializing in crop production have a digital maturity level of 4.38 points, and livestock production enterprises have the lowest digital maturity value. The main limiting factors are the lack of qualified personnel, high modernization costs, and significant deficiency of telecommunication infrastructure elements in rural areas. The authors emphasize the need for state support, investment in the development of digital competencies, and modernization of the technological base of the agro-industrial complex.