Integrating Edge Computing and Digital Marketing Strategies to Enhance Green Human Resource Management: A Study on Personalization, Efficiency, and Sustainability

The integration of Edge Computing and Digital Marketing Strategies has the potential to significantly enhance Green Human Resource Management (GHRM) by promoting personalization, efficiency, and sustainability. This paper explores the intersection of these technologies in transforming HRM practices, aligning them with green initiatives. By combining real-time data processing from edge computing with targeted digital marketing strategies, organizations can optimize talent management, employee engagement, and sustainability practices. Through qualitative and quantitative research, we examine how these technologies help in more efficient HR functions and create a culture of sustainability. The findings give practical recommendations for organizations that want to implement sustainable HRM practices with innovative technological solutions.