THE IMPLEMENTATION OF BLOCKCHAIN TECHNOLOGY IN THAI AIRLINES INDUSTRY

This qualitative research aims to study the application of Blockchain technology to enhance market value for the airline industry and propose strategies to increase market value for airlines in Thailand using the Delphi technique. The key informants are 11 experts. The research findings indicate that the use of Blockchain technology in the airline industry in Thailand comprises three aspects 1) Application in the Aviation Industry, for example, using Blockchain technology for passenger identity verification. 2)Business Strategy, such as using Blockchain technology to support loyalty programs and manage various benefits, providing customers with alternative services to accumulate or redeem points. 3)Technology and Innovation, such as using Blockchain technology as an advantage in business development and the aviation industry in Thailand, creating differentiation for businesses that adopt it, thus gaining a competitive edge in the market.