DIGITAL APPROACH TO SOLVING PROBLEMS OF THE RUSSIAN AGRICULTURAL INDUSTRY

The article presents an analysis of the relevance of the introduction of digitalization in the agro-industrial complex to ensure food security in Russia. The methods and technologies of digitalization of the industry are considered, their classification by areas of production and sale of agricultural products is presented, with examples of implementation and identification of the most promising approaches. The methodology for the development and implementation of technological platforms of e-commerce for the sale of products of small and medium-sized farms is defined. Existing digital markets for agricultural products are analyzed. Each of the considered solutions was evaluated according to 4 indicators: coverage, product range, business model, technological capabilities. The study summarized the need for further development of existing solutions and development of new ones. The proposed measures in the future will help to increase the level of consumption of products of local farms in the different regions of Russia.