ECONOMIC AND LEGAL ASPECTS OF THE DEVELOPMENT OF RUSSIAN DIGITAL TRADING PLATFORMS (MARKETPLACES)

The growth of digital trading platforms (marketplaces) in Russia has created new opportunities for business and raised the challenge of establishing a legal framework that protects the interests of consumers and businesses. This article examines the main legislative acts regulating the activities of marketplaces in Russia, focusing on issues of legal and economic sustainability of the platforms. It also discusses key economic aspects influencing the development of marketplaces in Russia, including job creation, support for small and medium-sized enterprises (SMEs), regional infrastructure development, investments in innovative technologies, and the impact on consumer culture. The article explores the role of Russian marketplaces as drivers of growth in e-commerce and their impact on the country’s economy. In conclusion, it emphasizes the importance of synergy between legal and economic aspects to ensure sustainable growth and stability of digital trading platforms in Russia, which, in turn, requires additional efforts to improve regulation and support competition in the market, including the need for a comprehensive law on marketplaces, as well as ensuring transparency in the platform's internal advertising system and management of reviews.