BUSINESS AND SOCIETY: ETHICAL CHALLENGES AND THE RELEVANCE OF SOCIAL RESPONSIBILITY

The development of social responsibility of business (SRB) is associated with the expansion of social, environmental and ethical imperatives in the economic activity of companies and is conditioned by the need to realize the economic interests of stakeholders. The article considers the evolution of the BDS concept from the XIX century to the present day. The leading role of corporate social responsibility (CSR) in increasing the social activity of companies, manifested under the influence of social movements of the XX century, is highlighted. The main elements of CSR are analyzed, including legal compliance, moral obligations, protection of labor rights, transparency, environmental protection and participation in charity. The benefits of implementing DRR in corporate strategies are identified, which in the long term lead to increased customer loyalty, brand trust, competitiveness, economic and financial sustainability. The main challenges associated with the implementation of social responsibility are identified, including financial costs, imperfect regulatory framework and resistance within corporate structures. The article presents a study of public opinion on the importance of SDS in entrepreneurial activity. The article substantiates the need to integrate the principles of sustainable development into business processes for long-term success and increasing social trust in companies.